KENAPA PERLU BUAT MOBILE MARKETING?

KENAPA PERLU BERALIH KEPADA MOBILE MARKETING DAN KENAPA IA BOLEH MENJANA 

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Mobile Marketplace

1. Mobile is ramping up faster than other technologies. Mary Meeker predicts that 2012 will be the smartphone inflection point.
2. About 30% of US mobile users have a smartphone in 2010 according toNielsen.
3. Smartphones will grow by about one third to 43% of mobile users by 2015 according to eMarketer.
4. US smartphone operating systems are in a tight competition. The top three systems are: Apple/iPhone with a 27.9% share, RIM/Blackberry with a 27.4% share and Android with a 22.7% share, based on The Nielsen Company data. It will be interesting to watch how well the iPhone fares on Verizon’s system and if it effects other Verizon customers.
5. Blackberry’s desirability pales compared to iPhone and Android for next operating system choice among smartphone owners, The Nielsen Company survey showed. Note: Blackberries are popular among corporate users and teens. 
6. Women are more likely to get an iPhone while men are more likely to get an Android according to The Nielsen Company.
7. 2011 is projected to be the tipping point for U.S. smartphones according to forecasts by The Nielsen Company.
8. Smartphone carrier loyalty as measured by The Nielsen Company over the last six months showed that a surprising 77.2% of customers stayed with the same carrier. This underscores the need to lock in new customers.
9. How fast IS your cellphone? Four out of five The Nielsen Company surveyrespondents were familiar with 4G (which is mobile data speeds of more than 100 MBits/s) but only half of them knew what it meant.
10. Seven out ten consumers are planning to get 4G service in the next twelve months The Nielsen Company survey found.
11. Voice usage dominates work hours and apps dominate after work hours according to Zokem via ReadWriteWeb.

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